If you're running a small business, increasing brand awareness and visibility is always top of mind. Participating in events like trade shows comes with hard-to-beat benefits, including introducing yourself to a wider pool of customers and clients.
However, you can't expect success without effort. If you're headed to your first trade show or event, you're going to want to think about your table or booth. How will you show off your brand and entice event-goers?
We've got a solution: designing a custom table runner. Custom table runners are simple yet effective marketing tools that no well-equipped trade show booth goes without.
Want to learn more about the benefits of a custom table runner for your next big event? Read on to learn more.
Major Benefits of Custom Table Runners
Before we get into the benefits of custom table runners, let's answer an important question: what is a custom table runner? Table runners are like table cloths except that rather than covering the entire table, they drape over the customer-facing side of the table, often bearing a logo or branded design. (That's where the custom part comes in; you get to call all of the shots when it comes to the design!)
Now, let's dive into the benefits of using custom table runners when attending an event as a business or organization. Once you know just how helpful custom table runners are, you'll run--not walk--to create one of your own!
1. Establishing Your Professionalism
Not sure if a custom table runner is right for you? Let's take a look at a few examples of what custom table runners can be used for:
- business or university recruitment at schools or job fairs
- sales and customer outreach at trade shows or events
- sales at farmer's markets or block parties
- interviews or panels at expositions or conferences
Just from these examples, you can see how wide-reaching the appeal of a custom table runner really is. What do all of these different examples have in common? In each instance, a business or organization is trying to establish itself as a trustworthy, interesting, and professional entity.
Having high-quality branded materials like custom table runners shows that you mean business. Event-goers and passersby will recognize instantly that you are serious about presenting yourself, which increases confidence in your products, services, and values.
2. Making Use of Color Psychology
You don't just want event-goers to notice your business or organization. You want to let them know how to feel about your business or organization, which is one of the key tenants of branding. How can you increase this effect with something like a custom table runner?
The answer comes down to color psychology. Color psychology is the science-based process of using color to elicit a certain mood or feeling.
For example, warm colors like red and yellow tend to elicit feelings of excitement, youthfulness, and optimism. Cool colors like blue and green tend to elicit feelings of calmness, serenity, dependability, and growth. By designing a custom table runner with the right colors, you can start to influence the mood of your soon-to-be customers before you even give them your sales pitch.
3. Creating Reusable Branding Materials
Nowadays, it can seem like a lot of branding materials are fleeting. You might launch a social media campaign that is time-sensitive or print flyers that go out in the mail. For businesses on a budget, it can become difficult to keep up with effective branding tactics.
A custom table runner with a logo or other ever-green imagery can be used time and time again. If you are a frequent event participant, you can use your custom table runner each time you sign up for a booth. That means that one custom table runner is going to go a long way.
This is good news for your customers, too. Over half of customers want to work with businesses that are searching for and implementing methods to reduce their overall waste. By investing in reusable branding materials, you build up trust and attract environmentally conscious customers.
4. Building an Attractive Display
If you've never attended something like a trade show before, you might not know what to expect. What will the trade show runners provide you with? The reality is that while they will most likely provide you with a table and space to create a booth, you will need to bring everything that will bring that table and booth to life.
Think about how you would feel as a customer walking down a long row of trade show booths. Many of them have tons of branding and have made their booths feel alive, but some don't have much to show. Which booths will attract you, the colorful and well-branded ones or the ones featuring barren tables?
No matter what else you intend to bring to your next event, it's crucial that you do something about that table. A custom table runner transforms a drab folding table into an enticing display.
5. Increasing Brand Awareness
As we mentioned earlier, small business owners understand the importance of brand awareness. Customers can't purchase products or services from you if they don't know who you are. How can you make sure that they do?
The key is visibility and repetition. You want to get things like your logo and slogan in front of potential customers as often as possible. The more they see it, the more readily they will think of your business the next time they need the kinds of products or services you offer.
A custom table runner offers ample space for a big, eye-catching logo. The goal is to make that logo easy to spot from across the room, and custom table runners do exactly that. Even if event-goers don't visit your booth, they'll still get an opportunity to become exposed to your branding.
6. Maximizing Your Space
You may not have a ton of space to create your trade show or event booth. Do you want to lose valuable table space to big signage? Probably not.
Custom table runners create more vertical space to share your branding and valuable information with your customers. That way, you can leave the tabletop open for product demonstrations, sign-up lists, and more. Don't lose out on any opportunity to create that "wow" experience, no matter how small your booth is.
Tips for Designing a Custom Table Runner
Now that you know how powerful a custom table runner can be, it's time to start thinking about how to create your own. Fortunately, we've got you once again.
Let's talk about the three most important tips to keep in mind when designing a custom table runner with a logo or other branded imagery.
Think About the Bigger Picture
Your trade show or event booth needs to look cohesive. What colors and images are already found in your branding? What colors and shapes stand out in your products?
Make sure that your custom table runner compliments the materials you already have. You want to catch event-goers attention, not overwhelm them with visual cacophony!
Stay Focused on Branding
You can do just about anything with your custom table runner, but we recommend using it for branding, specifically. Remember, the purpose of customization is to create something that is distinctly tied to your business.
In other words, we recommend choosing a solid and complimentary background color that will allow your logo to stand out. Sure, a vibrant print might seem appealing (and it's certainly attention-grabbing), but it doesn't serve the purpose of telling event-goers anything about your business.
Find the Right Custom Table Runner Services
The final and most important tip we have to offer is this: work with the right custom table runner service. Make sure that you understand what kind of materials they use, how well they can recreate digital images on tactile materials, and how quickly they can ship your order.
At LogoClothz, we prioritize quality, fair pricing, and speed. Better still, we offer a variety of products that will bring your event booth to life, making us an easy and reliable one-stop-shop for all of your event branding needs.
Video explains sizing, design and art file set up for custom table runners.
LogoClothz Is Here to Help
As a small business owner, you have a lot of work to do. Not only are you trying to come up with top-of-the-line, one-of-a-kind products, but you're also trying to ensure that customers know about them. Attending events and trade shows is a great way to increase your pool of customers and overall brand awareness, but it's going to take some finesse.
LogoClothz is here to help bring your event booths to life. From your custom table cloth runner to your portable display to your pop-up canopy, Logoclothz has got you covered. If you have any questions about our process or how to get started on your order, contact us today.
Last Updated: Jan 10th 2023
Posted by: Logoclothz Media Crew