Guide to designing your logo tablecloth for your business events
If you own a brand, odds are you want to make an impression. In fact, consistent brand marketing can boost your revenue by an estimated 23%.
This is because consumers want to buy from brands they trust. Brands they trust are brands they recognize. One way to boost this brand recognition is by investing in a custom logo tablecloth.
A personalized tablecloth helps you bring your brand to your audience at a variety of different events. However, a branded tablecloth is only as effective as its design. That's why we've gathered these essential tips for creating your very own effective custom table covers.
Where to Use a Logo Tablecloth
Custom table covers with a logo are a great way to attract attention and strengthen your brand live and in person. They give your brand a more professional flair when used at any kind of booth or tabling opportunity.
Some places businesses may benefit from having a custom-designed tablecloth with a logo include:
Career or College Fairs
Oftentimes, businesses or schools like to market themselves and attract new talent at college or career fairs. However, we all know that folding tables aren't exactly aesthetically pleasing.
Custom tablecloths, however, help to give your brand a more professional and pleasing appearance. Odds are, having a custom tablecloth will help grab the attention of prospective talent.
A well-designed tablecloth will also help highlight any other marketing materials you bring along. Business cards, custom pens, and other promotional branded products will all pop against your custom table runner.
Craft Fairs and Trade Shows
If you're shelling out the money to buy a booth, you need to make sure it looks great. A custom tablecloth will attract attention and give you that sleek, professional appearance that will help make your audience trust you.
The more people that are drawn to your booth, the more likely you are to make those sales. They'll also help you make more professional connections.
Conventions or Fundraisers
At the end of the day, any promotional event will benefit from featuring products with a logo. That includes conventions and fundraisers.
If you want to look professional, grab attention, and leave an impression that lasts, your business logo needs to be everywhere. Your tablecloths are no exception.
Adding extra promotional products, such as balloons or banners, will also help to bring your whole booth together. Creating a customized and professional sales booth doesn't have to break the bank, either.
Designing Your Tablecloth: Choosing the Shape and Size
A custom logo tablecloth is almost always a good idea if your brand will be stationed in public. But, a custom tablecloth is only as good as its design.
First, you need to think about how large the table you'll be using is.
A tablecloth should fit it perfectly. Too big, and you'll have people stepping all over it. Too small and you'll look meek and unprofessional.
For most tabling opportunities, you'll be using a rectangular table. Usually, these will be either 4ft, 5ft, 6ft, or 8ft in length. However, you can also get rounded tablecloths, as well as table runners.
Stretch table covers with logo prints also help to provide a more sleek appearance than traditional tablecloths. Plus, there's no chance anyone will step all over a stretch table cover.
Draped Table Cloths vs Stretch Table Cloths: When to Use
Certain events are best for the stretched table cover look. Such events include:
- Trade shows
- Job and/or college fairs
- Conventions
- Networking events
- Orientations
Draped table clothes, however, usually fit in best at events such as:
- Luncheons
- Banquets
- Parties
- Holidays or special events
- Restaurants
Other events, such as fundraisers, craft shows, or barbecues are great for either type of table cover!
Before you get started on any tablecloth design, make sure you know where you're going and what kind of table you'll be using. Keeping these needs in mind will help guide you in the right direction.
What to Include on Your Customized Tablecloth
A customized tablecloth is no good to you if it looks cluttered and messy. Remember, the whole point is to look sleek and professional.
Your tablecloth should also be representative of your brand. You don't want to use any colors or images that aren't in line with the rest of your branding efforts. This is the time to put your business first and to do that, you need the right tablecloth design.
1. Your Logo and Logo Placement
Of course, you need to have a great logo if you want to really impress potential clients. Your perfectly designed logo also needs to be appropriately placed on your tablecloth.
Your logo design should be simple and clear. Stick to one theme and color palette so as not to distract or confuse your potential customers.
It's best to place a large image of your logo on the front of the tablecloth. Two smaller versions of your logo may also appear on either side of your tablecloth. This way, your booth will have visibility from all sides.
In some cases, you can even get a tablecloth with all-over printing. This includes the front, sides, and top of the tablecloth. This allows your branding to tell a full, complete story.
The size of your logo will depend on the size of your tablecloth.
2. Adding a Domain Name
Think of your table banner with logo prints as a small, movable billboard. You'd want to include your website domain name on a billboard, wouldn't you?
Adding your domain name to your tablecloth can help drive traffic to your website. The more traffic your website gets, the more likely you are to boost your revenue.
Most logo tablecloths will have readability of up to 7 feet away. This means clients may be able to check out your domain from across the room.
To increase readability, pay special attention to the type of font you're using. Your font style should be simple and easy to read. Bolded letters are also better at jumping out at people. Remember, you only have a couple of seconds to interest people, so make sure it's easy to read!
3. Choose an Appropriate Color
Your tablecloth's background color is perhaps one of the most important choices you'll make when designing. You'll want to use a color that is in line with your brand's color palette but won't blend in with your logo.
Camouflaging is a huge issue for a lot of custom-designed tablecloths. The last thing you want is for your logo to fade into the background, making it invisible to your potential clients.
Plain black or white tablecloths work well for many logos. However, custom colors can give you an added edge, helping you to stand out from the rest of the competition.
Additionally, certain colors can evoke certain emotions from your audience. Keep that in mind when choosing your custom colors.
4. Remember Your Larger Marketing Strategy
Your tablecloth is only one small piece of your larger marketing strategy. In the same way, whatever event you're attending is just one avenue to spread the message of your brand.
Remember to use the same color palette throughout all branded materials. This includes absolutely everything that you'll be featuring at your booth or table. From pens and business cards to balloons and canopies, make sure it all looks like it comes from the same organization.
You also don't want to neglect your larger marketing strategy. This includes social media marketing. Take plenty of pictures of the event and your booth and share them to attract more followers.
Paste pictures throughout your website homepage shortly after the event, as well. This way, potential customers don't even have to be present at the event for you to get all the benefits of your custom tablecloth.
5. Take Care of Your Cloth
If you're going to expend the time and money to get a custom tablecloth, make sure you're taking care of it! Taking care of your tablecloths will not only extend their lifespan but will also ensure they look professional during your events. Not to mention, a tablecloth that is well cared for is easier to read.
Some care tips you should follow include:
- Fold your tablecloth neatly
- Store in a cool, dry place, generally one free from too much sunlight
- Avoid stepping on your tablecloth
- Try not to eat messy foods on or around your tablecloth
Stains, sun damage, and unsightly folds can all make your tablecloth harder to read. All this damage may also cause you to need a new one sooner than you'd like.
Additionally, take time to step out from your booth periodically during events. This will help you ensure your booth looks legible and is free from unsightly folds or marks.
The best way to attract potential clients is with a tablecloth that looks its best!
Let Your Booth Speak for Itself
A custom logo tablecloth is a perfect way to attract new business. You just have to make sure it stays on brand in order to work effectively. Using these design tips, though, you're sure to be left with the perfect attention-grabber.
Browse our collection of customized tablecloths today to find your perfect fit before your next event. With our wide selection of high-quality choices, you're sure to find exactly what you're looking for!
Last Updated: Jan 10th 2023
Posted by: Logoclothz Media Crew